The latest research compiled by IAB Europe and analyzed by Pricewaterhouse Coopers has shown that European online ad spend has grown by 40% over the past year, reaching €11.2bn/£8.9bn (from €7.2bn/£5.7bn)
Predictably, the UK, Germany and France were the key markets – accounting for two-thirds of the spend. However, other markets are growing significantly – Greece grew by 91%, Spain by 55% and Slovenia by 49%.
The IAB forecasts that 10 of the 16 European countries studied will spend over 10% of total advertising budgets online by 2010 – currently 7 nations have reached this.
If these current trends continue, it is predicted that the online ad spend in Europe will overtake that of the US by 2010, which only grew by 26% to €14.5bn over the past year.
Tags ad spend Europe france Germany IAB markets online Pricewaterhouse Coopers Research UK