Following on from Benn’s post about “Coke’s Trans-media Storytelling” (trans-media storytelling being the most unlikely buzz-word), it seems more brands are becoming “content creators” in a bid to drive sales. As reported in Monday’s Media Guardian, Island Def Jam Music Group (IDJ) and Procter & Gamble’s TAG brand have recently formed a new hip-hop ... Read more
Well, to put it simply, it’s great! My time at neoco is nearly up and I do feel that I will be sad to go. I’m really glad that I have had this opportunity before I have finished my degree. ‘Why is that?’ I hear you ask…
I’ve just finished my second year at UCCA Epsom ... Read more
We’ve just won the pitch to create a new design for global website Contiki.com. Contiki are the worldwide leader in vacations for 18-35 year olds, and we are really looking forward to working on this fun and exciting project.
We are going to be implementing a community focused concept to the site, which we developed alongside ... Read more