The latest research compiled by IAB Europe and analyzed by Pricewaterhouse Coopers has shown that European online ad spend has grown by 40% over the past year, reaching €11.2bn/£8.9bn (from €7.2bn/£5.7bn)
Predictably, the UK, Germany and France were the key markets – accounting for two-thirds of the spend. However, other markets are growing significantly – Greece ... Read more
New research by the Advertising Association and the World Advertising Research Centre (WARC) has shown that the total online ad spend in the UK reached a record high of £3bn for the first time over the last year.
Online now accounts for 16% of the total UK advertising market, growing 39.5% last year and remaining the ... Read more
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Posted July 11 2008 By Laura
The Yahoo! and Microsoft acquisition talks have finally come to an end – and Google seem to have come out of it as the clear winner.
After a long-running discussion, Yahoo! have decided to partner with Google, building on their recent ad partnership. Yahoo! will now display Google ads next to its search results in the ... Read more