Neoco

We enjoyed an interesting lecture last night from the dutch design trio Experimental Jetset…’interesting’ probably being the operative word, as the team seemed to have lacked a little rehersal time when putting their presentation together. However, despite not being as polished as the previous lecture we saw, ‘Digital Pecha Kucha,’ it was entertaining (though perhaps for all the wrong reasons), and refreshing to see a company talk in such open and frank detail about their work.

I especially liked their logo and identity designs for the 104 (Le Cent Quatre), building. Based in Paris, this is a French cultural institute that will open its doors later this year. A work in progress then, ongoing over the next few months, yet is looking pretty polished at this early stage. Based on the and raw structuralism encompassed by the as yet incomplete construction of the building itself, the design work plays with the concepts of scaffolding and assembly resulting in a really great typographic approach characteristic of the Jetset threesome. They even embraced the bizarre client request that the finalised logo be elongated to an eight word sentence impressively well – a situation that methinks would have left many tearing their hair out.

All in all an interesting and worthwhile lecture, worth going alone for nuggets of wisdom such as treating design the dutch way, as garden rather than a singular flower… oh and along similar lines, ‘never trust the French.’ Touché Danny.

Tags  D&AD Design experimental france french jetset le cent quatre lectures paris pecha kucha presidency scaffolding