Comments on: Coke’s Trans-media Storytelling http://www.neoco.com/blog/2008/06/coke%e2%80%99s-trans-media-storytelling/ Find out more about Social CRM Fri, 25 Nov 2011 11:42:58 +0000 http://wordpress.org/?v=2.9.2 hourly 1 By: Multi-Modal Brands & Transmedia Brand Worlds: Part two « all about everyone http://www.neoco.com/blog/2008/06/coke%e2%80%99s-trans-media-storytelling/comment-page-1/#comment-2331 Multi-Modal Brands & Transmedia Brand Worlds: Part two « all about everyone Wed, 14 Jul 2010 11:46:43 +0000 http://neoco.wordpress.com/?p=382#comment-2331 [...] [ii] Coke’s Transmedia Storytelling http://www.neoco.com/blog/2008/06/coke%E2%80%99s-trans-media-storytelling/ [...] [...] [ii] Coke’s Transmedia Storytelling http://www.neoco.com/blog/2008/06/coke%E2%80%99s-trans-media-storytelling/ [...]

]]> By: Repost: “Transmedia Storytelling for Social Marketers: A Sample Campaign” « TRANSMEDIA ACTIVISM NETWORK http://www.neoco.com/blog/2008/06/coke%e2%80%99s-trans-media-storytelling/comment-page-1/#comment-1863 Repost: “Transmedia Storytelling for Social Marketers: A Sample Campaign” « TRANSMEDIA ACTIVISM NETWORK Tue, 29 Jun 2010 17:28:49 +0000 http://neoco.wordpress.com/?p=382#comment-1863 [...] telling a story, this approach is now often used to promote television shows and movies, as well as marketing products. Want to try out a quick example of a transmedia story in action? No Mimes Media has created a [...] [...] telling a story, this approach is now often used to promote television shows and movies, as well as marketing products. Want to try out a quick example of a transmedia story in action? No Mimes Media has created a [...]

]]> By: Multi-Modal Brands & Transmedia Brand Worlds: Part two « All about everyone http://www.neoco.com/blog/2008/06/coke%e2%80%99s-trans-media-storytelling/comment-page-1/#comment-49 Multi-Modal Brands & Transmedia Brand Worlds: Part two « All about everyone Fri, 02 Apr 2010 17:58:55 +0000 http://neoco.wordpress.com/?p=382#comment-49 [...] Cola has gone some way towards deploying a transmedia approach with it’s Happiness Factory campaign. They’ve created a rich story-world (or brand-world) [...] [...] Cola has gone some way towards deploying a transmedia approach with it’s Happiness Factory campaign. They’ve created a rich story-world (or brand-world) [...]

]]> By: Rae,MP » Blog Archive » Coca-Cola Open Happiness | Game & Música http://www.neoco.com/blog/2008/06/coke%e2%80%99s-trans-media-storytelling/comment-page-1/#comment-48 Rae,MP » Blog Archive » Coca-Cola Open Happiness | Game & Música Wed, 18 Mar 2009 18:59:55 +0000 http://neoco.wordpress.com/?p=382#comment-48 [...] Wieden + Kennedy e da Coca-Cola, que estão trabalhando incansavelmente para tornar a marca uma “Contadora de Histórias” e provedora de “Entretenimento“. « Blogagem analógica na [...] [...] Wieden + Kennedy e da Coca-Cola, que estão trabalhando incansavelmente para tornar a marca uma “Contadora de Histórias” e provedora de “Entretenimento“. « Blogagem analógica na [...]

]]> By: ADivertido » Blog Archive » Coca-Cola Open Happiness | Game & Música http://www.neoco.com/blog/2008/06/coke%e2%80%99s-trans-media-storytelling/comment-page-1/#comment-47 ADivertido » Blog Archive » Coca-Cola Open Happiness | Game & Música Tue, 17 Mar 2009 13:43:12 +0000 http://neoco.wordpress.com/?p=382#comment-47 [...] + Kennedy e da Coca-Cola, que estão trabalhando incansavelmente para tornar a marca uma “Contadora de Histórias” e provedora de muito [...] [...] + Kennedy e da Coca-Cola, que estão trabalhando incansavelmente para tornar a marca uma “Contadora de Histórias” e provedora de muito [...]

]]> By: Coke take on the picnic « Neoco’s blog - keep up to date with the best digital marketing agency in the world! http://www.neoco.com/blog/2008/06/coke%e2%80%99s-trans-media-storytelling/comment-page-1/#comment-46 Coke take on the picnic « Neoco’s blog - keep up to date with the best digital marketing agency in the world! Thu, 12 Mar 2009 12:14:19 +0000 http://neoco.wordpress.com/?p=382#comment-46 [...] have a lot of time for what Coke have been doing over the last few years - covered pretty well in a previous post about trans-media story telling. Well here they come again with a take on Coke-time at the park. While it’s hard for us in [...] [...] have a lot of time for what Coke have been doing over the last few years – covered pretty well in a previous post about trans-media story telling. Well here they come again with a take on Coke-time at the park. While it’s hard for us in [...]

]]> By: feesch http://www.neoco.com/blog/2008/06/coke%e2%80%99s-trans-media-storytelling/comment-page-1/#comment-45 feesch Tue, 29 Jul 2008 16:49:30 +0000 http://neoco.wordpress.com/?p=382#comment-45 Hey Benn, interesting article. You may want to check out my take on trans-media advertising I wrote last year - be interested in your thoughts too. http://deandonaldson.wordpress.com/2007/12/04/communicating-cross-channel-to-a-consumer-part-3/ Hey Benn, interesting article. You may want to check out my take on trans-media advertising I wrote last year – be interested in your thoughts too.

http://deandonaldson.wordpress.com/2007/12/04/communicating-cross-channel-to-a-consumer-part-3/

]]> By: Procter and Gamble start a record label! « Neoco’s blog - keep up to date with the best digital marketing agency in the world! http://www.neoco.com/blog/2008/06/coke%e2%80%99s-trans-media-storytelling/comment-page-1/#comment-44 Procter and Gamble start a record label! « Neoco’s blog - keep up to date with the best digital marketing agency in the world! Fri, 25 Jul 2008 10:24:54 +0000 http://neoco.wordpress.com/?p=382#comment-44 [...] on from Benn’s post about “Coke’s Trans-media Storytelling” (trans-media storytelling being the most unlikely buzz-word), it seems more brands are becoming [...] [...] on from Benn’s post about “Coke’s Trans-media Storytelling” (trans-media storytelling being the most unlikely buzz-word), it seems more brands are becoming [...]

]]> By: Trans-media Storytelling | Zusatzfunktion http://www.neoco.com/blog/2008/06/coke%e2%80%99s-trans-media-storytelling/comment-page-1/#comment-43 Trans-media Storytelling | Zusatzfunktion Sun, 20 Jul 2008 11:29:43 +0000 http://neoco.wordpress.com/?p=382#comment-43 [...] found this post via Faris’ blog. It deals with Coke’s trans-media story telling approach. It is interesting and [...] [...] found this post via Faris’ blog. It deals with Coke’s trans-media story telling approach. It is interesting and [...]

]]> By: Fred http://www.neoco.com/blog/2008/06/coke%e2%80%99s-trans-media-storytelling/comment-page-1/#comment-42 Fred Mon, 02 Jun 2008 03:58:05 +0000 http://neoco.wordpress.com/?p=382#comment-42 Thank you for the Trans-media Storytelling analysis. Coca Cola has been a great company to learn from on marketing and advertising. I admire the brand (not the product) so much that I've been tracking everything about Coke. I am launching my own food line this Summer and Coke is my inspiration. Thank you for the Trans-media Storytelling analysis. Coca Cola has been a great company to learn from on marketing and advertising. I admire the brand (not the product) so much that I’ve been tracking everything about Coke. I am launching my own food line this Summer and Coke is my inspiration.

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