Ahead of the upcoming Social Media Influence conference (to be held on 4th June in London) the following YouTube Corporate Top 10 list has been compiled – comprising of videos which appear within the first 10 results in a search of the company name. Each one has been viewed over 1 million times and generated hundreds of comments.
Over 80 million YouTube videos are watched every day, making YouTube one of the most influential forms of media today. We can’t understand why some brands don’t value YouTube’s power and recognise the potential threat that it could have to their reputation – take the Disney porn for example.
Visit Social Media Influence if you want to view the videos. They suggest that while you’re watching, “ask yourself this question – do you know how your company looks on YouTube?”
Here’s their top 10 (in descending order):
|
Toyota – “Top Gear: Killing a Toyota Part 1″ – 1,132,279 views |
|
|
Ikea – “Banned Commercial – Swedish Midsummer” – 1,483,858 views
Ikea banned this ad making fun of Swed made by the German division of the company |
|
|
Microsoft – “Microsoft Surface Parody” – 2,068,861 views
A caustic video parody of Microsoft’s Surface table PC |
|
|
Budweiser – “Banned Super Bowl 2007 Bud commercial” – 2,149,516 views
What happens when you’ve spent millions on a racy Supebowl ad and then the censor bans it? Stick it on YouTube. |
|
|
Disney – “Internet is for Porn” – 3,278,230 views
This not-so-family friendly mashup of Disney clips is hilarious and completely off brand message. |
|
|
Unilever – “Dove Evolution” – 6,727,556 views
An inspired conversational campaign with unintended consequences – allowing consumer and environmental activists to create their own rebuttals. |
|
|
Coca-Cola – “Diet Coke+Mentos=Human experiment: EXTREME GRAPHIC CONTENT” – 8,583,526 views.
The Diet Coke and Mentos meme has spawned hundreds of copycat YouTube videos and prompted Coca-Cola to join the conversation. |
|
|
McDonalds – “Fast Food Freestyle” – 11,744,399 views.
Funny and flattering McD’s rap homage helps bury far more negative YouTube content. |
|
|
Pepsi – Britney Spears, Beyonce, Pink – We Will Rock You – 14,050,586 views.
Britney, Beyonce and Pink in skimpy gladiator costumes proves you can’t beat celebrity content. |
|
|
Nike – “Ronaldinho: Touch of Gold” – 22,581,372 views.
The master at work seen through this “homemade” viral produced by….Nike. |
Tags Budweiser Coca-Cola conference digital marketing Disney Dove Ikea June 08 McDonalds media Microsoft Nike Pepsi Social Media Influence top 10 Toyota Unilever video YouTube