Another project this week sees neoco working on a really cool digital showpiece for Puma and the 2010 World Cup. It’s an internal comms projects which brings to life the strategic positioning of their Puma football brand. The animated showpiece is being developed closely with GBH (Puma’s Brand Design Agency) so it reflects their offline work. The project highlights what makes Puma different from the other brands involved in football (or soccer as some people still insist on calling it).
The showpiece will feature in upcoming Puma keynote presentations.
Tags 2010 agency brand digital marketing football GBH internal comms keynote online presentation Puma showpiece soccer strategic positioning world cup