A great article over at Venture Beat talking about Adobe’s plans to develop an Open Standards Flash Player for use across all digital media channels. This is a great development as by dropping certain license fees it ensures greater take up, which makes it easier to deliver brand experiences coherently across media channels. Shame there is still no news of a decent Flash player on the iPhone but I guess we can live in hope.
“Just in case you think Adobe’s Flash Player (which powers YouTube and an enormous number of other sites) isn’t ubiquitous enough, Adobe is pushing for even greater adoption from developers and designers. Through an initiative the company is calling the Open Screen Project, Adobe will lift a number of restrictions on Flash in the hopes creating even greater usage, especially on web-enabled devices.”
Tags Adobe Air digital marketing Flash iPhone mobile open screen project open standards venture beat you tube