The response to Paramount’s “Indiana Jones” Facebook campaign has been enormous — with all of the 250,000 available Indy-branded Fedora free virtual gifts being snapped up and sent to friends in under 12 hours. The virtual Fedoras linked recipients back to the movie’s Facebook page, where reviews and showtimes were posted. More than 62,000 fans signed up to the Facebook page ahead of the movie’s release. Reviews on the page run the gamut between glowing to scathing, but ultimately the site provides a forum for fans to exchange their points of view and chat about the movie.
I haven’t been to see the movie yet. I really want to as Indy was so big when I was a kid but I feel by not going, it’s a kind of protest against Hollywood and their onslaught of remakes and rehashes from yesteryear… do something original! If I was thinking of going to watch the movie, what is your opinion of it? Bother or not?
Tags crystal skull Facebook fan fedoras hollywood indiana jones indy movie paramount virtual gift
[...] will be a success but it means there is likely to be a higher install rate than a total unknown – check out the Indy campaign. Obviously, there are always exceptions to the rule (see a recent blog post about big brand/ big [...]
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