We found the following article (using one of our feeds) which outlines 7 tips to making the most of RSS.
Most of us subscribe to a couple of feeds (at least!) now, and we all know that once you get past just a few feeds, it can quickly get overwhelming. The article outlines ways to stay ... Read more
The two approaches to a consumer crisis
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Posted April 17 2008 By LauraThere are two approaches to a consumer crisis.
Put your fingers in ears, close your eyes and repeat ‘la-la-la-la-la’. This is what we now call the ‘BA’ approach or ‘T5′ syndrome
The alternative is to actually engage with the consumers. This is the braver but ultimately much more competent approach. Look at American Airlines ‘Crisis’ blog: http://www.womma.org/blog/2008/04/a-look-at-american-airlines-crisis-blog/
Top 10 things to measure on your website:
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Posted April 17 2008 By LauraThis article was flagged up by Jim Sterne’s twitter: http://www.wdfm.com/marketing-tips/jim-sterne.php
It’s a really nice and simple ‘top 10′ list of things that you must measure on your website.
The key advice from the article is that investing more in your website without measuring how well it’s working is simply gambling’. You should ‘Set goals. Make changes. Track ... Read more
Quite a few people now know about our little vice for collecting fridge magnets from anywhere we can.
A new addition to our blog is to start thanking those people who bring us a magnet back from their latest travels.
Today’s entry is from Sian @ Brando and comes all the way from Kiev, Ukraine. Thanks Sian!
Sorry ... Read more



