Just wanted to remind you all to come and catch up with us at Internet World this Thursday. Benn will be speaking at the event and will be on hand all morning at the WOM UK stand to answer any questions you may have on word of mouth marketing (stand W985, opposite the DMA Theatre).
It’s ... Read more
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Posted April 21 2008 By Neoco
Those of you who have been reading Neoco’s blog for a while may have read one of my previous posts about SimCityDS; summary: nice micro site, rubbish game.
http://blog.neoco.com/2007/07/17/a-microsite-that-does-its-job/
Today I chanced upon another game micro site that led me to the blogging control panel to publish my thoughts: MarioKart Wii!
http://www.mariokart.com/wii/
It’s interesting to compare my experience of ... Read more
News of Microsoft pulling Windows XP off store shelves in June has hit XP fans hard.
Fans of the 6 year old operating system have hit forums and blogs to try to save their software. For many, Microsoft’s latest PC operating system, Windows Vista, is inferior compared to XP. Vista has had lukewarm reviews since its ... Read more
I know this ad has been out for a while and I’m possibly a bit slow on the uptake with this one but I still wanted to get my tuppence worth said about this.
I am referring of course to the recent Honey Monster adverts. What the hell is that?
As most people at Neoco are aware ... Read more
The latest earnings report from eBay shows that Skype is now making money! For those of you that are unaware, eBay bought Skype for about $4bn a few years ago when Skype were losing money – and everyone thought it was way overpriced. However, opinions may now be changing, as a result of this announcement:
“Skype ... Read more
We found the following article (using one of our feeds) which outlines 7 tips to making the most of RSS.
Most of us subscribe to a couple of feeds (at least!) now, and we all know that once you get past just a few feeds, it can quickly get overwhelming. The article outlines ways to stay ... Read more
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Posted April 17 2008 By Laura
There are two approaches to a consumer crisis.
Put your fingers in ears, close your eyes and repeat ‘la-la-la-la-la’. This is what we now call the ‘BA’ approach or ‘T5′ syndrome
The alternative is to actually engage with the consumers. This is the braver but ultimately much more competent approach. Look at American Airlines ‘Crisis’ blog: http://www.womma.org/blog/2008/04/a-look-at-american-airlines-crisis-blog/
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Posted April 17 2008 By Laura
This article was flagged up by Jim Sterne’s twitter: http://www.wdfm.com/marketing-tips/jim-sterne.php
It’s a really nice and simple ‘top 10′ list of things that you must measure on your website.
The key advice from the article is that investing more in your website without measuring how well it’s working is simply gambling’. You should ‘Set goals. Make changes. Track ... Read more
Quite a few people now know about our little vice for collecting fridge magnets from anywhere we can.
A new addition to our blog is to start thanking those people who bring us a magnet back from their latest travels.
Today’s entry is from Sian @ Brando and comes all the way from Kiev, Ukraine. Thanks Sian!
Sorry ... Read more
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Posted April 15 2008 By Laura
MySpace has signed a deal, to air it’s shows such as Quarterlife, Roommates and Special Delivery on screens outside the US. The deal covers DVDs and merchandise but MySpace will retain all net rights to its programmes. Despite bad figures for NBC’s broadcast of MySpace’s “Quarterlife” in February, MySpace are clearly having another attempt ... Read more