Neoco

[youtube=http://www.youtube.com/watch?v=qATtnwdXzEQ][youtube=http://www.youtube.com/watch?v=qATtnwdXzEQ]

Not quite as slick as the IKEA sequence from the movie Fight Club but it shows we’re getting there. Overlay.tv is a new start-up with a great infomercial viral movie (see below), that enables users to overlay content on top of video. This content can be just for fun and games or it can actually link to other pages – ideal for one-click purchase of some shoes in the new Sex and the City film!

OK, so it’s a few steps from movies as currently it only enables video streams from popular video sharing sites like YouTube, MySpace TV, Google Video, Yahoo! Video, and College Humor but that’s pretty impressive to start with (although similar to Ooyala).

Nice, but what about the retailers? Well, they’ve already signed up over 600 including Amazon, iTunes and Wal-Mart. Add in the fact it works in both IE and FireFox (sorry no Safari, Apple peeps) and that users can even turn off overlays means this is one exciting piece of tech. If only it was running on the M&S site that we mentioned a few days ago…

Tags  advertising amazon ecommerce google video itunes MySpace overlay retail shopping start-up tv you tube