Huzzah! Its that time of year again (y’know, that narrow margin between January and November) when the all that familiar chocolate covered loveliness hits your local news stand. Yep, its creme egg season once again. And if, like the rest of us at the office, you need your daily fix of the aforementioned-tooth-melting-goodness, what better site to check out than cremeegg.co.uk
This somewhat bizarre site investigates the psychology of the humble creme egg, helping them to embrace their mortality and release their inner goo. There’s a lot to explore here, and if you’re anything like me the frustratingly ambiguous navigation will leave you clicking around for a while before you find the ‘free chocolate section’ (having done the hard work, I can report that is under ‘competitiveness’). However, I love the thought that’s gone into designing each section in a different part of the lab, and the cleanness of the page is refreshing, since all the navigation works from a pull down map. There’s also a lot to catch your attention in each area, with as much detail going into background shenanigans as the foreground elements.
Having said this, I can’t help but feel Cadburys have missed a trick by not enabling any real user involvement or content. The best part of the site by far are the stop-frame animated creme egg ‘deaths,’ which, despite not being particularly original (I refer of course to similar bunny related escapades) nonetheless warrant a good laugh and would have been a great gateway for user content. Suicide jokes…always funny. If you’ve missed them on TV up until now, it’s well worth a look.
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neoco