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What is wrong with this picture?

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Posted January 24 2008 By Benn

Anyone who has seen the film ‘Falling Down’ will remember this line as the moment Michael Douglas was served a limp, bland burger in McDonalds, and then asked the server to compare his burger to the one on the menu hoarding. Why is this relevant? Today, Burger King had a promotion in the Metro where you can get a free ‘Proper Breakfast’ burger. The image shows a plump bacon and egg sandwich with a fluffy toasted bun. En route to work, a BK in Charing Cross… why not? Well, a picture says a thousand words so check out the photo below and be content with the following words:

  • ‘Optional omelette’ actually means you have to pay more
  • ‘100% flamegrilled’ means microwaved
  • ‘Thick cut sweet-cure bacon’ means gristle and inedible fat
  • ‘Or Cumberland sausage’ means anything as long as it is the bacon described above
  • ‘Served until 11am’ means served cold, limp and crap

The best part is how they dress it up as ‘Proper Breakfast for Proper People’ without any sense of irony.
Enjoy your meal.

Burger King or burger pauper?

Comments Add Yours

  1. By Vande Posted July 10, 2008 at 11:01 am

    I just got a couple of those using the Metro voucher, and they were gross! The sausage was undercooked, and almost slimy, and had little hard bits in almost every bite. It certainly didn’t resemble anything I’ve ever grilled! Plus the ketchup seemed more like salsa. Awful! Seems they are getting as bad as McDonalds.

  2. By benn Posted July 14, 2008 at 4:09 pm

    cheers Vande but I would argue they are much worse than McDonalds. I recently ordered a McDs cheeseburger happy meal and it was exactly like the photo and very tasty. The toy was a bit crap though :-(

  3. By neoco Posted July 14, 2008 at 4:15 pm

    Quick office poll:

    Burger King or McDonalds?

    90% McDonalds
    0% Burger King

    (10% KFC?! this 10% would vote Burger King if could not pick KFC)

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