This morning as I worked my way from Charing Cross station, down the Strand, to work, I experienced the best bit of Direct Marketing I’ve seen in ages (on a scale of one to ten where the boxing gym people are somewhere near 3, this would be up near 8.)
I was accosted by a smart looking guy offering me the chance to grow my own jalapeno peppers at home. He handed me a small pink package, that looked a bit like a book of matches (the type you used to get in pretentious clubs). Inside were five chilli-pepper seeds, with instructions on how to plant. As I accepted this gift, I was told about the new healthy Mexican seafood restaurant that has just opened nearby.
Genius! Such a simple idea – but seemingly so effective. It wasn’t just me who was taking up on the free chilli-pepper seeds offer. I’m definitely going to pay the place a visit; now all they’ve got to do is impress me with the food as much as they did with the marketing.
Tags Direct Marketing