Ok, go on and say that I’m bias because I’m Swedish and proud of it… but I do think that H&M are doing a really good job online. With 2,750,000+ Facebook friends surely they must be doing something right?
H&M have undertaken a very central-lead approach to social media that means that most of the activity ... Read more
Blog
Here follows a recap on last night’s seminar ‘Accelerating Buzz about Contagious Products’ at Grey London with Word of Mouth UK:
Emanuel Rosen, the author of the very much talked about book “The Anatomy of Buzz” and expert of word of mouth marketing, gave an eye-opening talk with examples from his books and life experience. He ... Read more
Choice Architecture: Marketing for a New Generation
1comment add yours tweet this
Posted June 29 2010 By nigelThe Neoco team went to The Royal Society of Medicine for an event hosted by the Institute of Practitioners in Advertising (IPA) on the concept of ‘choice architecture’ a core aspect of behavioural economics. The event featured a talk by a leading academic in behavioural economics Richard Thaler, co-author of Nudge: Improving Decisions about ... Read more
Love Footy Pubs vs Hate Footy Pubs iPhone App
1comment add yours tweet this
Posted June 10 2010 By MarkThe World Cup is round the corner and deciding where to watch the matches is an invariable minefield. Is there an entry fee? Can I book a table? Are they even showing the match? Decisions decisions..
Well, fear not Neoco have recently created a World Cup App for the iPhone, sponsored by Teletext and ... Read more









We are all spherical
0comments add yours tweet this
Posted July 28 2010 By BennA Sphere of Influence is the region around a body where the influence on surrounding bodies is that body. In astrophysics, our solar system planets are within the Sphere of Influence of our Sun, a shopping mall is said to have a sphere of influence which designates the geographical area where it dominates the retail trade, ... Read more