It’s that time of the year again when Social Media Week rolls into town. Now in its third year, Social Media Week offers ‘a series of interconnected activities and conversations around the world on emerging trends in social and mobile media across all major industries.’
Of course, we at Neoco will be flexing our social muscle ... Read more
Blog
How To: Integrate Google+ Your Social Media Strategy
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Posted By GraceGoogle+ has been heralded as the intelligent social network, bridging the gap between Facebook and LinkedIn for brands to maximise their Return On Influence, whilst intuitively communicating with followers.
With over 40 million users already signed up, compared to Zuckenberg’s 800 million, in Google+ Improvements for Brand Pages: What are they? What do they mean for your business?, we explored ... Read more
Need to Know: Future of Social Media 2012 (Part One)
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Posted By GraceAs far as 2011 round-ups go, we’ve seen a fair few winners and losers in social media, as well as more ‘what’s hot for 2012’ lists than we have friends on Facebook (well, nearly). But what these end of year round-ups do present however is some interesting facts on where the social and creative technology ... Read more
Social Media Marketing Trend: Scavenger Hunts
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Posted By GraceLike a modern day treasure hunt, scavenger hunts are made up of a series of clues that players collect either by scanning QR barcodes or checking-in to locations. Connecting real world objects with digital applications and content, brands are using scavenger hunts to tap into gamification – as one of the biggest trends in digital ... Read more
Want to make money on Facebook? Target Filipino women over the age of 55
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Posted By GraceYes, that’s pretty simplistic, but a study by comScore posted today has revealed some interesting stats on the global adoption rates of Facebook and where it’s headed that are well worth paying attention to.
The startling statistic is that social networking – with Facebook as the leader – is growing at an alarming pace. As of ... Read more
Social Media Branding: What you should be doing now and how
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Posted By GraceAYTM Market Research surveyed 2,000 Internet users, randomly chosen from an online panel about their behaviour towards brands on social networking sites.
Presented in a pleasing infographic, the research reveals some interesting statistics useful to incorporate into brand marketing strategies for social media. However it does over-simplify results, not considering the overall implications that different brands will ... Read more
Gartner Hype Cycles 2011: The importance of research for brands
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Posted By GraceCoined by global research organisation Gartner, Hype Cycles are an annual maturity report detailing key emerging technology concepts and players to watch out for across various business sectors.
Characterising the hype and over-enthusiasm surrounding new technology, Hype Cycles aim to graphically display the adoption, maturity and social application of emerging trends and concepts.
Why pay attention?
Tracking a path ... Read more
Top 10 Twitter tools to improve your reach
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Posted By GraceManaging your social profile, responding to tweets and monitoring the wider twittersphere are considerations that come with the territory. Here’s our top 10 Twitter tools to make your on-line work/social life more effective. Use these tools to make Twitter work for you:
1) TweetDeck:
If you need to manage multiple Twitter accounts, regularly run keyword searches and ... Read more
Plan Your Story is Digital Campaign of the Week!
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Posted By NigelThird Sector, the UK’s leading magazine for the voluntary and not-for-profit sector, have named our Plan Your Story interactive video ‘Digital Campaign of the Week.’
The thought provoking Facebook application that we developed for global children’s charity Plan UK is certainly turning heads as it has also been featured in New Media Age and The Next Web.
Did ... Read more
The future of multi channel marketing: ASOS Style SOS Sessions via Skype
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Posted By GraceAs a brand truly maximising the opportunities of social media and multi channel marketing, online retailer ASOS’s latest campaign offered customers a 15 minute Style Session via Skype.
Highlighting the importance of innovative multi-channel retailing in today’s highly competitive and continually switched on retail marketplace, the initiative using Skype was a UK first.
Stylists were on hand to give advice and ... Read more
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