0comments add yours tweet this
Posted August 31 2010 By Mark
There’s no question that social media has passed its tipping point: Facebook has over 1/2 billion users; 10% of UK web users use Twitter; YouTube gets 2 billion hits a day… each week new milestones are reached. As social tools such as these have gained mass market acceptance, brands have naturally begun to use them ... Read more
4comments add yours tweet this
Posted August 24 2010 By nigel
Once again I was whisked away to another festival to blog, post and tweet on the activities of the day for a client.
While I was there I saw lots of brands trying to engage festival-goers to participate in a number of different, fun and ridiculous ways to get them talking about their product ... Read more
0comments add yours tweet this
Posted August 20 2010 By Benn
Celebrity endorsements have been used to market brands for literally centuries and whilst it’s clear they do have a power over the consumer, it’s often been hard to see the exact power they have increasing sales. One of the benefits of celebrities on social media is that we can actually track their influence and how ... Read more
Most people would accept that there can be some overlap between PR and Social CRM, but the problems begin when PR firms try and use the same old strategies they always use in the online domain and expect to get the same results.
PR focuses on getting a message out and achieving the widest possible reach. ... Read more
These past 9 weeks for me has been fun. Yes, that’s probably the best word to describe my internship at Neoco, although unbelievable, surreal, and memorable wouldn’t be far off as well. I was a just a random Indonesian girl that applied for an internship and after so many pointless phone calls and ignored e-mails ... Read more
We are excited to announce the latest Neoco iPhone app, which first saw the light of day (and was published on iTunes) last week. ‘Inspired Lives’ has been a client of ours for quite some time and we have worked on digital thinking and creation together, building awareness for the brand. The aim was now ... Read more
I can now gladly announce that one of my ambitions has been ticked off the list. On Monday a few of the team from Neoco headed out to the Sweet Lamb Rally Complex in mid-Wales to meet-up with Harry Hunt Motor Sports, one of our newest clients, for a spin around the circuit. Harry is ... Read more
Last weekend I had the tough job of going all the way to Newquay for the Relentless Boardmasters festival. A festival celebrating music, surfing and boardsports – 5 hours on the train from Neoco HQ brought me to Cornwall (for the first time) where I was blogging, tweeting and status updating for our client Ubisoft ... Read more
Our Fashion Friday events for Topman are fast becoming the place to be (last Friday of each month). This month was even more special as Topman launched the second instalment of their rock’n’roll inspired AAA (Access All Areas) line. The Neoco team partied it up at Topman’s flagship store in Oxford Circus last Friday where ... Read more
0comments add yours tweet this
Posted August 3 2010 By Alex
Thanks mainly to Apple and their squabble with Adobe, there is a lot of talk at the moment about HTML5 and the future of the web. We have been told that HTML5 is the future of video on the web, and a quick google search will bring up a ton of examples of the cool ... Read more