Comments on: Heinz pull plug on peck http://www.neoco.com/brands-marketing/heinz-pull-plug-on-peck/ The agency for the relationship age Fri, 06 Apr 2012 14:15:45 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Tim Trent http://www.neoco.com/brands-marketing/heinz-pull-plug-on-peck/#comment-59 Tim Trent Tue, 22 Jul 2008 07:15:39 +0000 http://neoco.wordpress.com/?p=459#comment-59 I carried this story in detail as it broke. I think the "best" analysis is along the lines of: The American Family Association invaded UK airwaves in the same way that Shrub invaded Iraq (yes, with Blair's idiot complicity), and Heinz withdrew under pressure from 3.5 million potential imbeciles instead of reacting well to over 15,000 signatories to the petition against them. Heinz has a corporate stance, which is to apologise to people who <b>complained about the withdrawal</b> for running the advert and offending the homophobes! That is customer service par excellance, that is! Heinz has stopped reacting and commenting. Any boycott will not hurt them. How often DO you run out of ketchup? People have now heard of Deli Mayo. Hmmmm. So a viral campaign, then? It is over. The nine days wonder has run its course, much as Heinz expected. I carried this story in detail as it broke. I think the “best” analysis is along the lines of:

The American Family Association invaded UK airwaves in the same way that Shrub invaded Iraq (yes, with Blair’s idiot complicity), and Heinz withdrew under pressure from 3.5 million potential imbeciles instead of reacting well to over 15,000 signatories to the petition against them.

Heinz has a corporate stance, which is to apologise to people who complained about the withdrawal for running the advert and offending the homophobes! That is customer service par excellance, that is!

Heinz has stopped reacting and commenting.

Any boycott will not hurt them. How often DO you run out of ketchup?

People have now heard of Deli Mayo. Hmmmm. So a viral campaign, then?

It is over. The nine days wonder has run its course, much as Heinz expected.

]]>