Supporters chant 118 118 to the top of the league
Objective/ 118 118 wanted a campaign site that would tie in with the start of the new football season and help promote their new text service providing Half and Full-Time football league scores.
Approach/ We know when we’re onto a winner so following on from the success of Caroloke, Loveoke and Eurovisionoke comes the launch of 118footie! We got rid of the ‘oke’ this time round but not the singing ;)
Solution/ The 118 118 runners will be hitting the streets scouring the grounds for the nations loudest and funniest football chants. Supporters will be filmed and their video uploaded to 118footie.com for all to see and vote on. You don’t have to be at the game to join in the fun - users can also upload their own renditions by registering online and creating their very own profile pages for their chance to win one of the weekly prizes.
Results/ More singing drunken football fans than you can shake a stick at
Case studies/
- Here we go, here we go, here we go…again!
- Neoco banish the Monday morning blues
- RBK get animated!
- Badge creation without the pins!
- Converse Music struts it’s stuff
- Oakley take time-out to chill with fab four
- Douwe Egberts’ give Neoco ‘Thumbs Up’
- Consumers go ‘bananas’ for AOL/ T9 music
- Microsoft turn up the heat on Neoco
- Alto loses head in viral campaign